We're all in on new neighbors
Reach New Residents Every Week — Before Your Competition Does
Get in the Mailbox. Get on Their Radar. For as low as $0.85 per postcard!
Every week, new families move into your area—looking for trusted local businesses, service providers, and community favorites. What if your business was the first one they heard from?
Here's How It Works
With Allegra's New Mover Mail Program, you can make a lasting first impression automatically. This exclusive program is designed to help select businesses connect with new movers at exactly the right time—when they're forming new routines and brand loyalties.
We Design It
Our expert team will work with you to create a professionally designed 6" × 9" postcard tailored to your brand and message.
We Mail It Weekly
We handle the data, printing, and mailing—every week—to new residents within your chosen geographic area.
You Win New Business
New movers are ready to buy. You'll be one of the first businesses to reach them, giving you a competitive edge.
Why You Need to Reach New Movers Now
Don't miss the critical window to make your first impression. The research is clear:
| Insight | Why It Matters to Your Business |
|---|---|
| They represent a huge, fast-spending audience | New residents immediately outfit homes and lives, driving outsized short-term demand. |
| There are a lot of them—and they replace your churn | Roughly 40M people move each year. If 20% of your customers relocate annually, you must replace them just to stay even. |
| They make purchase decisions early | Up to 90% of major "new-home" purchases are decided before the mover even leaves the old address, so being first to reach them is critical. |
| Early outreach breeds loyalty | Movers are 5× more likely to become long-term customers when a brand contacts them before competitors. |
| Coupon-friendly, response-ready audience | 80% of new movers redeem coupons from merchants before, during, and after the move. |
| They love direct mail | 69% enjoy checking the mailbox and 41% say they pay more attention to info delivered by mail than by email. |
| Direct mail breaks through | 80-90% open rates vs. 20-30% for email. 39% of consumers try a new business because of a direct-mail piece. Average ROI for direct mail runs 13:1. |
| High immediate-value categories | Furniture, appliances, home improvement, healthcare, restaurants, childcare, pet care, auto purchase/repair—all see spending spikes from new movers. |
Pricing & Specifications
Postcard Specifications
- Size: 6" wide × 9" tall
- Full color, professional design
- High-quality print on premium stock
Cost Structure
- One-time setup fee: $150 (includes design)
- Weekly billing based on actual new movers
- As low as $0.85 per postcard (includes postage)
What a typical month looks like
Most ZIP codes see 25–100 new movers a week, so a typical campaign runs about $21–$85 a week — roughly $90–$370 a month, plus the one-time $150 setup.
Industries That Benefit from the New Mover Mail Program
Our New Mover Mail Program is ideal for local businesses that rely on community engagement and repeat customers. If your business serves a geographic area, this program is a perfect fit.
Popular Industries We Serve:
Dental & Medical Practices
Welcome new patients as they look for trusted local healthcare providers.
Get Started with Dental & Medical PracticesSalons, Spas & Barbershops
Help new residents find their go-to stylist, barber, or wellness routine.
Get Started with Salons, Spas & BarbershopsRestaurants & Coffee Shops
New residents love to discover local dining options—be the first to invite them in.
Get Started with Restaurants & Coffee ShopsReal Estate Agents & Brokers
Stay top of mind for referrals, listings, or neighborhood guidance.
Get Started with Real Estate Agents & BrokersGyms, Yoga Studios & Fitness Centers
Reach residents when they're setting up new fitness routines.
Get Started with Gyms, Yoga Studios & Fitness CentersVeterinarians & Pet Services
Pet owners need new vets, groomers, and pet stores right away.
Get Started with Veterinarians & Pet ServicesChildcare, Schools & Programs
Target parents who need immediate solutions for their children.
Get Started with Childcare, Schools & ProgramsHome Services
New homes often mean new needs—get your service in front of homeowners fast.
Get Started with Home ServicesRetail Stores & Boutiques
Attract foot traffic and build loyalty with in-store incentives.
Get Started with Retail Stores & BoutiquesSelf-Storage & Moving Services
Keep your brand in front of movers still settling in.
Get Started with Self-Storage & Moving ServicesCapture Customers When They're Most Valuable
New movers are actively seeking local businesses and establishing new buying patterns. This creates a unique opportunity to win their business and build long-term loyalty.
They're Ready to Try New Businesses
New movers are looking for dentists, gyms, restaurants, hair salons, vets, childcare, and more.
Direct Mail Gets Noticed
Physical mail has a 90% open rate compared to digital noise.
Higher Spending Patterns
New movers spend more in the first 6 months than most households spend in 3 years.
A Turnkey Marketing Solution
- No list building. No manual work.
- We take care of everything—from design to delivery.
- Focus on serving your new customers.
We only run one business per category in each ZIP code — one dentist, one salon, one gym. Once a category is taken in your area, it's taken.
Success Stories from Our Clients
"Allegra went above and beyond, as this was my first mailbox ad campaign. They even answered a question I had past business hours. That type of hard work and dedication aligns perfectly with my business. I will be doing business with them again."
Ryan Dickinson
YardSmart Services
Frequently Asked Questions
Everything you need to know about our New Mover Mail Program
Ready to Be First in the Mailbox?
Let's put your business in front of the right people—at the right time.
Contact us today to get the ball rolling.